Competitive Point

A point of difference is a marketing strategy that a company uses to distinguish its products from those of its competitors. A competitive point of difference must give the first priority to consumers’ interests and ensure that it comprises something that they prefer.Advertising We will write a custom assessment sample on Competitive Point-of-Difference specifically for you for only $16.05 $11/page Learn More Since the main objective of a point of difference is to locate a benefit that differentiates the brand from others of the same type, a company has to find a feature that will motivate its consumers to purchase its product and avoid those of its competitors. The point of difference strategy is applied to distinguish different brands in the same product category; the three different product categories on which this marketing tactic can be applied include unsought, specialty, and shopping products. How Competitive Point-of-Difference Works The f irst product category, unsought products, consists of goods that consumers do not even want to think about and whose purchases are usually realized as a result of intensive marketing and branding tactics. The consumers do not actively seek out these products to purchase them but rather they get persuaded by the brand’s marketers and advertisement agencies. The best example of a brand under the unsought category of products is life insurance, which people only purchase after a serious persuasion by policy salespersons. Some of the strongest competing brands in the unsought category are: MetLife Term Life that is offered by MetLife Insurance Company, and Prudential Term Life, which is offered by Prudential Insurance Company. The two competing brands have different points-of difference that they use to lure consumers into taking life insurance policies. It is through a well calculated application of the point of difference strategy that MetLife Company has been able to control t he insurance market. The three main points-of-difference that the MetLife Term Life brand uses to attract its consumers include: an affordable way to get maximum coverage, an inexpensive system to cover specific financial responsibilities like mortgage and college expenses, and a reasonably priced means to supplement one’s permanent life insurance during periods when coverage needs, such as family growing and mortgage-paying years, are higher in number. On the other hand, the Prudential Term Life product is based on points of difference such as: the policy is convertible to permanent insurance at any time up to 65 years of age without proof of insurability, the premiums can be waived in case of unemployment or disability prior to the age of 65, and clients enjoy a provision that allows them to purchase another policy from the company without having their premiums increased. On the other hand, specialty products represent a category of goods that are very luxurious, expensive, unique and exclusive in nature. For that reason, these goods are mostly purchased by individuals considered to come from the high-class social category. These goods are not purchased out of necessity but as a result of their brand names and the special features that they have, which make them attractive to consumers.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Two of the most competing brands under the specialty product category are BMW and Mercedes. The two brands use different strong points, which determine the proportion of the market that each one of them dominates. The Mercedes brand employs three main points of difference: the cars have high fuel efficiency especially when the car is used for long distance travel, contain an engine and body that are strong and efficient, and are properly balanced making driving easy and enjoyable. On the other hand, the BMW brand convinces i ts customers by the wide availability and affordability of the cars’ spare parts, the low cost associated with purchasing and maintaining these cars, and their usability on a variety of roads or terrains. The last category, shopping goods, consists of household commodities. These goods differ in aspects such as style, cost, comfort, and most notably brand. These are the major aspects that prospective buyers of this category of goods normally take into consideration before making a decision on whether to purchase a particular product or not. Unlike other consumer goods, shopping goods are durable in nature. The two brands that are known to compete within the category of shopping goods are LG and Samsung refrigerators. The points of difference used by the LG brand are: it is available in different colors, has an assortment of different refrigerator door types, and is fitted with many cooling ways. On the other hand, the Samsung brand is known for unique advantages such as vario us temperature control systems for different types of food, its unique design and fashion that can look good with any kind of kitchen, and its large interior that increases the refrigerator’s capacity to accommodate many food items. Although all the six brands described above have very strong features that enable them to dominate the markets in their industries, the companies that own them should add more strong points to their marketing strategies and slogans to realize more sales. For instance, MetLife could add a catchphrase like ‘the policy assists you to fund your child’s education’ to its slogan while Prudential could incorporate a watchword such as ‘the policy helps you make up for you lost income’ into its adverts. Mercedes could add a slogan like ‘cars fitted with air conditioner that enables you to regulate the car’s temperature while on the road’ to its ads. BMW could also bring in something like ‘we have t he strongest models in the world’ when advertising its brands. LG could include a statement such as ‘fitted with a built-in water filtration’ in its marketing slogans while Samsung could add the declaration ‘extremely strong and durable’ to its product labels.Advertising We will write a custom assessment sample on Competitive Point-of-Difference specifically for you for only $16.05 $11/page Learn More How These Points-of-Difference Convince Consumers The points of difference applied in the six different brands have different effects on potential buyers who are willing to purchase them. For instance, in the case of MetLife Term life insurance, the policy holders believe that such a policy will assist them in getting maximum coverage and in covering some financial responsibilities such as college expenses. The policy holders in the case of Prudential Term Life believe that the policy is of great importance in cases such as job loss or disability. The points of difference used in the case of specialty products also determine the consumers’ preferences and influence their choice to buy or ignore certain special goods. In the case of the Mercedes brand, the consumers believe that these cars are fuel efficient and consume less fuel especially when driven over long distances. On the other hand, BMW’s customers have been influenced to believe that its cars are strong and can be driven even on rough roads. The same effect that is witnessed in the specialty goods is also evident in the case of the shopping goods. The buyers of LG refrigerators believe that the gadgets can preserve any kind of foodstuffs owing to the wide-range temperature control system fitted in them. On the other hand, the buyers of the Samsung refrigerators are attracted to them as they are convinced that they have the ability to clean and detoxify the water stored in them. This assessment on Competitive Point-of-Difference was written and submitted by user Rachael Grant to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Langston

Langston Hughes achieved fame as a poet during the burgeoning of the arts known as the Harlem Renaissance, but those who label him "a Harlem Renaissance poet" have restricted his fame to only one genre and decade. In addition to his work as a poet, Hughes was a novelist, columnist, playwright, and essayist, and though he is most closely associated with Harlem, his world travels influenced his writing in a profound way. Langston Hughes followed the example of Paul Laurence Dunbar, one of his early poetic influences, to become the second African American to earn a living as a writer. His long and distinguished career produced volumes of diverse genres and inspired the work of countless other African American writers. Although his youth was marked with transition, Hughes extracted meaning from the places and people whence he came. The search for employment led his mother and step-father, Homer Clark, to move several times. Hughes moved often between the households of his grandmother, his mother, and other surrogate parents. One of his essays claims that he has slept in "Ten Thousand Beds." Growing up in the Midwest (Lawrence, Kansas; Topeka, Kansas; Lincoln, Illinois; Cleveland, Ohio), young Hughes learned the blues and spirituals. He would subsequently weave these musical elements into his own poetry and fiction. In a Cleveland, Ohio, high school, Hughes was designated "class poet" and there he published his first short stories. He became friends with some white classmates, yet he also suffered racial insult at the hands of other whites. He learned first-hand to distinguish "decent" from "reactionary" white folks, distinctions he would reiterate in his book Not Without Laughter and in his "Here to Yonder" columns in The Chicago Defender. Seeking some consolation and continuity in the midst of the myriad relocations of his youth, he grew to love books. His love of reading developed into a desire to write as he sought to replicate t... Free Essays on Langston Free Essays on Langston Langston Hughes achieved fame as a poet during the burgeoning of the arts known as the Harlem Renaissance, but those who label him "a Harlem Renaissance poet" have restricted his fame to only one genre and decade. In addition to his work as a poet, Hughes was a novelist, columnist, playwright, and essayist, and though he is most closely associated with Harlem, his world travels influenced his writing in a profound way. Langston Hughes followed the example of Paul Laurence Dunbar, one of his early poetic influences, to become the second African American to earn a living as a writer. His long and distinguished career produced volumes of diverse genres and inspired the work of countless other African American writers. Although his youth was marked with transition, Hughes extracted meaning from the places and people whence he came. The search for employment led his mother and step-father, Homer Clark, to move several times. Hughes moved often between the households of his grandmother, his mother, and other surrogate parents. One of his essays claims that he has slept in "Ten Thousand Beds." Growing up in the Midwest (Lawrence, Kansas; Topeka, Kansas; Lincoln, Illinois; Cleveland, Ohio), young Hughes learned the blues and spirituals. He would subsequently weave these musical elements into his own poetry and fiction. In a Cleveland, Ohio, high school, Hughes was designated "class poet" and there he published his first short stories. He became friends with some white classmates, yet he also suffered racial insult at the hands of other whites. He learned first-hand to distinguish "decent" from "reactionary" white folks, distinctions he would reiterate in his book Not Without Laughter and in his "Here to Yonder" columns in The Chicago Defender. Seeking some consolation and continuity in the midst of the myriad relocations of his youth, he grew to love books. His love of reading developed into a desire to write as he sought to replicate t...

Analysis Phase Of System Development Life Cycle Thesis - 1

Analysis Phase Of System Development Life Cycle - Thesis Example Remaining at the current status will likely cost $53,230 each year while by implementing the new system, the corporate will save half of this amount. Improving the current system (software and hardware) will cost $35,000. A thorough analysis tells us the needs of this company, whats wrong with the current system, potential problems toward implementation and costs. The recommendation of this paper is to conduct a thorough analysis of the situation, build budgets and timelines that reflect realities, understand that employees are going to be a little skeptical (so spend time and money on training) and also understand there will be a learning curve. Corporate House needs to implement this enterprise system to solve the stated problems. Doing so will allow for unlimited growth and if the improved information, reporting and efficiencies allow them to after accounting for implementation costs. Information systems, in theory, are geared toward helping improve productivity by improving the flow of information. But when systems become obsolete or a company grows or both, the information systems can turn from an advantage into a liability. Employees find they must work around the system, rather than work with the system. What is the best step when an information system no longer is able to meet the needs of the organization? Should a company simply invest in patches in the current system and do business as usual? Or would a new system be called for? There are certainly advantages and disadvantages to both of these processes. But to make a rational decision, a company needs to have an understanding of where it currently is with the system, where it needs to be, and the steps that are necessary to get there. In the following case with Corporate House, well do just that. Corporate House, a generic company, is finding itself in the same position as a lot of

How does FTAs(Free Trade Agreements) affect between U.S and South Essay

How does FTAs(Free Trade Agreements) affect between U.S and South Korea - Essay Example And now they are finally reached an agreement for free trade between two countries. And South Koreans are quiet happy over it, because South Koreans economic analysts felt that as a unilateral threat. It was announced on 2nd February, 2007 and was finalized on 2nd April 2007. It is believed to be the second biggest Free Trade agreement by United States. South Korea is one of the largest exporters in auto market and also electronics market, so there is a lot of scope for Korean goods in United States. Now the ninety percent tariff would be eliminated on goods being imported from these countries. After Free Trade agreement they can easily export their goods in United States, which was a major concern of Koreans. They used to think that United States is taking more benefits from their country, as Korea is one of the biggest markets for US goods, so it was the reason that they consider economic ties between United States and Korea as unilateral instead of bilateral. The Free Trade Agreement or Treaty between United States and South Korea is beneficial and profitable for not only the governments who will definitely gain a lot of profit but mainly for the people of two countries, who will likely to be the major winners in this situation. They will have access to the new products on a reasonable price and also they will get new jobs, which is a result of new industries and investments. The trade relations between United States of America ... US helped in Korean independence and also played a major role in dividing two Koreas after World War II and like this two Koreas were formed, North Korea and South Korea. The relations between United States and South Korea are widespread from the beginning, since its independence in 1948. They shared great ties in political, economical and military grounds. US troops have been deployed in South Korea, as accordingly South Korea faces a serious military threat by its not-so-friendly neighbor, North Korea, but there comes a tragic incident of death of two girls by US troops in an accident during their training. The rage of nationalism hits South Korean at that point and now US is withdrawing its troops. Although they got internal pressure from their own country regarding this, as there are voices heard for that how economically expensive it is to deploy their troops in South Korea and that is also just for the threat by some other country. Although President Bush accused North Korea, along with Iran and Iraq as the "Axis of Evil", in his early days of president ship but now with the recent peace developments between North and South Korea, there is litt le need for US troops. The first reason for this is the insecurity felt by South Koreans regarding their trade relations with United States. South Korea is included in ten biggest markets of United States goods, which means that United States is earning a lot of revenue from South Korean market. But it is not the same with South Korea. They were not earning much from United States and this was what makes South Koreans insecure about this relationship. The analysts used to call it "unilateral relation"1. I think that with the background of this reason, it is the best that United States did.

Engine performance and Efficiensy Coursework Example | Topics and Well Written Essays - 1250 words - 1

Engine performance and Efficiensy - Coursework Example Theoretically, it is the difference between the gross and net thrust (Momentum drag = Gross thrust – Net thrust). It is computed as: Net thrust is a positive aerodynamic force that causes propulsion of an aircraft in air. It is represented as a summation nozzle thrust and momentum of the jet’s motion. It is a resultant propulsion force produced by the jet engine used in providing thrust (speed) to the aircraft. It is the difference between the gross thrust and the momentum drag on the engine of an aircraft (Net thrust = Gross thrust – Maximum drag). It is usually denoted by T and is calculated as follows: The engine thrust is affected by the flow of air into the engine and is thus a change in the rate of airflow results to a change in the resultant thrust. With net thrust, the increase in the aircrafts speed results to an increase for air fed into the engine, resulting to a higher output. With static thrust, the environmental factors tend to determine the ability of the craft to cause motion. With static thrust, the air speed is kept constant and is not affected by the crafts motion thus differing from the net thrust. b) Calculate the net thrust of a turbo jet flying at 150 M/S with an air mass flow of 50 Kg/S and a jet stream velocity of 300 M/S with a chocked nozzle. The residual gas pressure in the jet stream is 45 KPa gauge, the nozzle area is 0.2M2. Net thrust = gross thrust – momentum drag (T = mVj + Aj (Pj - Pam) – mVi) where Pam is the ambient air pressure in question. Form this equation an increase in the ambient air pressure, while holding all other factors constant results to a decrease in the net thrust of the engine, which being the denominator of the SFC formula results to an increase in the resultant value of the specific fuel consumption. As indicated by the new SFC equation Propulsive efficiency = (2Vi) / (Vi + Vj), where Vi is the speed of the exhaust gases and Vj is the incoming air speed. Increasing the speed of the gas

Morphological Productivity Of English Word Formation English Language Essay

Morphological Productivity Of English Word Formation English Language Essay Morphological productivity is a widely discussed topic in English word formation. What it means for a word formation process to be morphologically productive is controversial and various views exist concerning the definition of morphological productivity. The present essay aims to shed some light on the matter. A number of definitions of morphological productivity will be presented and discussed and especially the difference between productivity and creativity, and if there is such a difference at all, will be highlighted. Moreover, the question of whether productivity can be measured will be addressed, and different types of productivity measure will be compared and discussed. Is there such a thing as a good productivity measure, and how can the presented methods be improved? Rather than giving a superficial overview of many aspects of morphological productivity, this essay will focus on only a few, but nevertheless very important viewpoints. 2 What is morphological productivity? The question of what morphological productivity is cannot be answered explicitly as there exist many different viewpoints in the literature. While Bauer (1983) states that a word-formation process is productive if it can be used synchronically in the production of new forms (18), Plag (1999) argues that productivity is the property of an affix to be used to coin new complex words (44). Now, according to Plag productivity only accounts for inflectional and derivational processes, but Bauer does not share this opinion. In fact, he points out that there are some word-formation processes which are non-affixal, but which may nevertheless be productive (Bauer 2001:12), and he lists a number of ablaut-motivated compounds like chitchat, dilly dally and fiddle faddle to support his argument. From his point of view, productivity does not refer solely to affixes but rather to morphological processes (cf. Bauer 2001:13). There are several other definitions of morphological productivity, like tha t of Spencer (1991) who regards a rule as productive if it is regularly and actively used in the creation of totally new words (49). Spencers definition resembles that of Bauer in that he focuses on the synchronic creation of new words, but also differs in the respect that Bauer highlights the potential formation of new words while Spencer points out that productivity is an active process. Therefore, according to Spencer, morphological productivity is not concerned with the possibility of a word-formation process to form new words but there has to be actual evidence for this. A further definition was proposed by Schultink (1961) on which the more modern definitions are based. He presented a more sophisticated account of morphological productivity: Productivity as a morphological phenomenon is the possibility which language users have to form an in principle uncountable number of new words unintentionally, by means of a morphological process which is the basis of the form-meaning correspondence of some words they know. (qtd. in Plag 1999:13) Schultinks point of view is opposed to that of morphological creativity. On the basis of learned rules, speakers form new words. The application of these rules, for example that the suffix -ness can be attached to adjectives to form nouns, is crucial for the process of morphological productivity. In the following sub-section I will give an overview of the difference between creative and productive word-formation processes. 2.1 Productivity vs. creativity Schultinks unintentional or also unconscious nature of use of productive rules is typical: when a rule is very productive, neologisms on its basis will hardly be noticed as they look so familiar and not innovative. For example, the suffix -ness can be used to form nouns from a large number of adjectives, and speakers have internalised this rule to such an extent that neologisms with -ness are not particularly striking and are more often formed than neologism with the suffix -ese (cf. Haspelmath 2002: 101). On the other hand, creative neologisms are always intentional formations that follow an unproductive pattern (Haspelmath 2002: 100). This view was originally derived from Lyons (1977) who put forward the notion of rule-governed and non-rule governed word-formation. According to Lyons, productivity is a defining property of language, allowing a native speaker to produce an infinitely large number of sentences, to be accounted for by the rules of grammar (cf. Lyons 1977: 549), whereas creativity is the native speakers ability to extend the language system in a motivated, but unpredictable (non-rule governed) way (Bauer 2001: 63). Bauer gives an example of this difference on the basis of the word headhunter. If it is seen as a formation invented to designate a member of a tribe which keeps the heads of its victims, the word-formation process is productive because it is governed by syntactic rules. However, if it is seen as a metaphorical expression, referring to one who recruits executives for a large corporation, the word-formation process is regarded as creative because the meaning of the word is semantically opaqu e and if one does not know the meaning of the second sense of headhunter, it is not possible to derive it from the word alone (cf. Bauer 2001: 63). Hence, analysability and semantic transparency seem to be pre-requisites for morphological productivity, but they are by no means sufficient conditions, e.g. the suffix -ess is analysable and transparent but not productive. In addition to that, creative processes can be analysable and transparent as well. This becomes clear when we look at analogical formations such as trialogue, which is derived from dialogue, or the German word Hausmann, which is derived from Hausfrau (cf. Haspelmath 2002: 102). Another problem is that it is difficult to distinguish clearly between (levels of) consciousness and intentionality in individual cases. It might be the case that there is a mix of intentional and unintentional and unconscious word-formation processes. Haspelmath notes that because of the fact that we do not know what a speaker intends and thinks when he forms new words, it is impossible to say that productive processes are always unconscious (Haspelmath 2002: 101). Haspelmath illustrates this with the example of the word mentalese, which was coined by a philosopher in the mid 20th century. The formation of mentalese was creative, but the question arises why he did not use the word thoughtese or mindese which would have been equally acceptable from a semantic point of view. The answer to this question is that the suffix -ese prefers to follow bases with a strong-weak stress pattern (like in mà ²therà ©se or Jà  panà ©se) and since thought and mind are monosyllabic, they do not co nform to this pattern (cf. ibid.). It is unlikely that the philosopher considered this as he coined mentalese, but he might have internalised this rule and made his choice unconsciously. Thus, it cannot be confirmed that productivity and creativity are two independent processes which are mutually exclusive, but they rather seem to influence each other and both processes can contribute to the formation of new words at the same time. This is emphasized by the fact that creative processes can turn into productive processes; for instance, the suffix -scape was first used as an analogy and later became productive (cf. Claridge 2008). This shows that there is no clear boundary between productivity and creativity and the question remains where creativity ends and productivity starts, or if a distinction between these processes can be made at all. 3. Measuring productivity (?) In connection with the above mentioned problem that it is problematic to distinguish between productivity and creativity, it is plausible that productivity is not a process which is either there or not but it rather seems to be the case that productivity can be gradually measured on a scale. Thus, we cannot explicitly say that a word-formation process is productive or unproductive, but it might be highly productive or less productive. But is it actually possible to measure how productive a given word-formation process is? This question will be discussed on the basis of various measures which have been proposed in the past. Bolinger (1948) suggested that productivity is the statistical readiness with which an element enters into new combinations (qtd. in Plag 2003: 52). This implies a quantitative notion of productivity and means that information about the type frequency of a certain process and about the number of new words which are formed by this process are necessary. Type frequency is actually the most frequent type of measure, but it is at the same time highly disputed (cf. Plag 2003: 52). It measures the number of different words formed according to a certain pattern, for example, how many different words are created with the suffix -ness. This can be done using a good dictionary, e.g. the Oxford English Dictionary (OED). The problem with this is, however, that this will not tell us anything about the synchronic use of the suffix -ness, and we only learn how productive the suffix was in the past (cf. Bauer 2001: 144). It might be the case that the process made its way into the mental lexicon in s uch a way that speakers do not regard a word-formation which was once new as unusual anymore, and therefore they do not use this process to form new words with it. Plag mentions the suffix -ment, which was employed for the coinage of many new words in the past and is still very frequent, but no longer used in the formation of new words (cf. Plag 2003: 52). Hence, if a certain type is frequent in the dictionary, it does not mean that it is productive since productivity is a phenomenon of the synchronic use of language. Another method is to count the number of neologisms that arose over a certain period of time. Again, the OED is a suitable source for this as it shows, for instance, how many new words entered the lexicon in the 20th century with the suffix -scape. This way it can be seen whether a given affix was only productive in the past or still is. However, sometimes a pattern is so productive that neologisms are likely to be overlooked (cf. Plag 2003: 53). Moreover, we have to rely on the lexicographers who composed the OED and there may be a large number of neologisms they have not seen. It is often the case that neologisms occur only once and the OED does not attest every word which has ever been written and there are certainly a large number of productive nonce-formations which never made their way into the lexicon. Moreover, neologisms which occur in spoken language should not be underestimated. The OED might be a good starting point but other sources like corpora should be taken into cons ideration as well. When measuring productivity with the help of corpora, the relation of the number of words formed by the relevant process which occur only once in the corpus (hapax legomena / hapaxes) and the total number of lexemes formed with that same process in the corpus can be examined. This approach was put forward by Baayen and Lieber (1991) who argue that given a suitable text corpus the productivity of a morphological process is the quotient of the number of hapax legomena n1 with a given affix and the total number of tokens N of all words with that affix (Plag 2004: 9), or in mathematical terms: In other words, the more hapaxes there are in the corpus, the higher is the productivity rate, and the more words with higher frequencies there are, the lower is the productivity (cf. Plag 2003: 57). Thus, productivity is characterized by large numbers of low frequency words and small numbers of high frequency words (Plag 2004: 9). The following table with productivity rates for six suffixes, calculated from the written part of the British National Corpus (BNC), illustrates this: Affix Types Tokens Hapaxes Productivity -wise 183 2091 128 0.061 -ness 2466 106957 943 0.0088 -ize 658 100496 212 0.0021 -ful (property) 154 77316 22 0.00028 -ful (measure) 136 2615 60 0.023 -able 933 140627 311 0.0022 (Plag 2003: 57) Compared to the relatively small number of tokens, the affix -wise has a high number of hapaxes and therefore a high productivity, while the affix -able is least productive because with regard to the number of tokens there are comparatively few hapaxes in the BNC. This sounds reasonable and it is indeed among the hapax legomena that the greatest number of neologisms appear (Plag 2003: 55), which was empirically tested by Plag. However, when following Baayen and Liebers approach which is based on the assumption that hapaxes correlate with neologisms, it has to be considered that in fact not all hapaxes are productive formations. What matters is the size of the corpus. In a relatively small corpus, a large number of words will be hapaxes and the majority of these hapaxes will not be the result of productive word-formation processes but well known words of the lexicon. In a corpus that is sufficiently large, like the BNC, the probability that hapaxes are unknown words and, moreover, neo logisms is much higher (cf. Plag 2003: 57), but for a small corpus the calculated productivity rates would not be representative of the actual language in use. A further problem is that Baayen and Lieber ignore type frequency. Does it mean that as soon as an item occurs more frequently in a corpus it is not the result of a productive word-formation process anymore? This is contrary to the type frequency approach which, although highly disputable, should at least be taken into consideration. When we look at the above table, we can see that the suffix -ness is attached to 2466 different bases, but the suffix -wise is only attached to 183 different types of bases. Nevertheless, -wise is supposed to be more productive because it has more hapaxes in relation to the number of tokens. Despite this, it might be the case that a large number of the remaining types occurs only few times. Types that occur only two or three times may still be productive word-formations. In fact, a query on the written part of the BNC revealed that the suffix -ness is attached to 426 types of bases which have only two tokens! Words which fall into this category are for e xample japaneseness, silveriness and windiness. They cannot be found in the dictionary and are clearly the result of a productive word-formation process. In contrast, the suffix -wise is only attached to 20 different types of bases which occur two times in the BNC. Baayen and Lieber do not take these cases into consideration. Does it mean that words which occur more than one time do not fall into the scope of productivity anymore? This assumption is fairly myopic! In order to achieve a reliable productivity measure, the proportion of both types and tokens should be taken into account, which might be achieved with the use of weighted interpolation. For example, a higher weight is assigned to hapaxes, a lower weight to word-formations which occur two times and again a lower weight to word-formations which occur three times, and so on. The sum of these weights which are multiplied by the number of tokens are then divided by the sum of tokens, which might give us a more reliable measure of productivity: where ÃŽÂ » is a different weight set for each number of tokens, n is the number of tokens and N the number of total tokens of the given word-formation process. The question which remains to be answered is where to set the threshold of productivity, i.e. how many tokens can a word have without becoming unproductive and thus, word-formation processes up to which token frequency should be included in the formula? Moreover, how should these weights be set? Answering these questions goes beyond the scope of this essay, but might be interesting for further research in the field of morphological productivity. 4. Conclusion As has been shown, the notion of morphological productivity is difficult to pinpoint. Many different viewpoints about the definition of productive word-formation processes exist throughout the literature. It already starts with the types of morphemes which are involved in word-formation and there are differing opinions about whether only formations with affixes are productive or if compounds can be included as well. Furthermore, there is controversy concerning the difference between productivity and creativity and whether productive processes are always unintentional and rule-governed while creative processes are intentional and non-rule governed. However, in this essay it was concluded that these processes are not independent but may influence each other to a certain degree. Another important question, which still needs to be answered, is whether productivity can be measured and if yes, which is the appropriate method to do so. Various methods have been presented which all have their advantages and shortcomings. While many researches focus on type frequency, this method is highly controversial and although alternative measures have been proposed they do not seem to capture the notion of productivity appropriately. The problem is that there are so many different viewpoints about what productivity actually means that it is difficult to arrive at a suitable measure. We can only measure something on the basis of a proper definition and if there are various definitions there are various corresponding measures, but it is impossible to determine which one is the ultimate. An extension to Baayen and Liebers formula has been suggested as a starting point for further research, but there still remain open questions as to how it can be applied properly.

Horatio: A True Friend of Hamlet Essay -- Shakespeares Hamlet

William Shakespeare’s Hamlet is a tragic play. Most of the characters in the play have selfish motives at heart. Lust, greed, pride, and revenge are just a few sins that are committed in the play. There are few instances within the play that show goodness and kindness. Hamlet has so many people around him trying to bring him down, but he had one friend that was loyal to him, and that was Horatio. The other key characters in the play were only out for their own good. However Horatio was looking out for Hamlet. Unfortunately, Horatio was the only one. Gertrude was Hamlet’s mother. She was a selfish and evil woman. She cheated on Hamlet’s father with Claudius, Hamlet’s uncle. She married Claudius a month after her husband’s death. Gertrude wanted Hamlet to stop his grieving. She told Hamlet, â€Å"thou know’st ‘tis common, all that lives must die, passing through nature to eternity† (I.2.72-73). When Hamlet was depressed and grieving, it reminded Gertrude of the terrible sin she had committed. She wanted Hamlet to be happy just so she could feel better about herself. Throughout the play Gertrude’s motives do not waiver; she looks out for her own well being. Claudius is Hamlet’s uncle and stepfather. He had an affair with Hamlet’s mother and murdered Hamlet’s father. Claudius cared for no one in the play but himself. There were very few happy moment for Hamlet in the play, but one came when he made a play within the play. Hamlet wanted to see the reaction the Claudius had to the scene on the play where they show how the king was murdered. Claudius’ reaction to the scene was astounding. â€Å"Give me some light. Away!†(III.2. 255). Hamlet saw his reaction and knew for sure that Claudius killed his father. Claudius was a horrible uncle ... ...e end. This play is not a typical happy ending type of play. In fact there are very few happy moments in the play. I do not think that Shakespeare intended for someone to walk away with a warm feeling in his or her heart. I am not sure of the real reason he wrote the play and what it was he wanted the audience to learn from it. I learned that revenge is something that can take over your mind and cause someone to do things that they would not normally do. It seems that Shakespeare was trying to teach us to search inside of ourselves and not let the outside world influence us in any way. Maybe he was trying to show us that we all need good friends like Horatio. Works Cited Shakespeare, William. Hamlet. Literature: An Introduction to Reading and Writing. 7th ed.Ed Edgar V. Roberts and Henry E. Jacobs. Upper Saddle River, N.J. Prentice Hall, 2004. 1307-1406

Contrasting Roles: The Good and the Bad

Contrasting Roles: The Good and the Bad In Fydor Dostoyesky’s, Notes from the Underground, the relationship between an underground man and a young prostitute, Liza, depicts admirable and harsh qualities. Truly, Liza illustrates a kind-hearted human being while the Underground Man exemplifies a harsh and isolated person. Liza’s function in this novel is to show the contrast between the two completing roles that characterize a classic literary illustration of what is good and bad. The altercations that Liza and the Underground Man have significantly portray positive and unsuitable qualities.Upon meeting Liza, the Underground Man harshly ridicules Liza and her lifestyle. He says that she is â€Å"a slave from the start. Yes, a slave! You give up everything, your whole freedom. If you want to break your chains afterwards, you will not be able to† (Dostoyevsky p. 64). This quote undoubtedly exposes Underground Man’s awful perspective on Liza. He believes that L iza is property, rather than a human being. Also, the quote shows that he is stripping Liza of any hope for the future. He does so by telling Liza that if she ever wanted to stop prostituting, she would not be able to.Despite all of the awful accusations that he makes, Liza patiently listens although it is hurting her tremendously. Furthermore, this emphasizes the contrast in characters. It evident that Liza is truly good and that the Underground Man is relentless. However, this not the only altercation that sheds light on this notion. Moreover, there is also another conflicts that give a defined distinction between what is good and bad. The underground Man goes on to further insult Liza without a will to stop.He states, â€Å"I know that I have only to whistle and you have to come with me whether you like it or not. I don’t consult your wishes, but you mine† (p. 69). The underground Man is dehumanizing Liza by comparing her to a dog. He claims that Liza will come to h im just as a dog follows a master’s command without question. As if that insult were not enough, he proceeds to tell Liza that she must grant his every desire but he does not care for her wishes. Undoubtedly, the quality of being able to hurt Liza in such a manner is horrible.Liza’s pain is illustrated when the novel states that â€Å"She bit the pillow, bit her hand till it bled (I saw that afterwards), or, thrusting her fingers into her disheveled hair, seemed rigid with the effort of restraint, holding her breath and clenching her teeth† (p. 72). This quote actively portrays how the Underground Man’s negative qualities truly affect her. It not only pained her emotionally to hear these things, but also physically. Despite her emotions, Liza put her feelings behind her and forgives him.After he apologizes, he states, â€Å"she squeezed my hand in her fingers so tightly that I felt I was saying the wrong thing and stopped†(p. 73). This excerpt trul y shows Liza’s nobility. Although Liza is so hurt, she makes him feel like he should not have to apologize. She does this by squeezing his hand. However, this is not the only time where Liza puts the Underground Man before herself. Liza’s responses in situations with the Under Ground man portray her comforting qualities and expose his poor qualities. Previously, the audience noted that while Liza cries, the Underground Man did not comfort her.However, in later text, the tables turn. When the Under Ground Man began to cry, she did not waste time in asking what was wrong by asking, â€Å"What is the matter? What is wrong? † she cried, fussing about me† (p. 83). This quote depicts that Liza is a compassionate person. It also shows the difference between the Underground Man and her. It was her natural instinct to help him yet he did not help Liza in her time of need. This again shows that Liza is naturally good while the underground man is uncompassionate.The last encounter that the Underground Man has with Liza truly shows her positive characteristics. After some time, Liza believes that he no longer sees her as a prostitute, but as a companion. However, after having relations with the Underground Man, he wants her to leave and gives her money for the relations that they previously had. Although this hurts her beyond belief, she leaves the money. The underground man states â€Å"I saw a crumpled blue five- rouble note, the one I had thrust into her hand a minute before† (p. 89). This shows that Liza is admirable in dignity.Although she had been hurt, she still had her dignity and that was important for the Underground Man to see. Liza is placed in the novel to show that despite negative situations, a person can still posses an admirable personality. Truly, Liza continuously finds herself to be in horrible situations but she never fails in acting graciously. In a sense, Liza is an inspiration to all. She shows the audience that he r profession pains her and that she regrets it. Not only can the audience learn from her mistakes, but also from her gracious personality as well.

Assignments for Sale

Assignments for Sale Assignments for Sale Assignments for Sale: Interesting Research If different college and university assignments are those to poison your happy life, stop suffering from this very poison, appeal to assignment writing company and make us of assignments for sale they offer to their customers. You see if using different assignment writing companies as a way of completing your own assignments you can order these assignments online and do not spoil your happy life ever again: Assignments For Sale Save Your Time Sociologists have made a very interesting research in which they aimed to count how many hours a day a student devote to his or her study. They invited common students to take part in this very research who are not honours students but just common students who try to study and to be awarded with the diplomas on their own. After having investigation in the duration of month, these sociologists have counted that students spend at least four or five hours a day for making different home assignments, if not taken into account that time they spend in the college while making these very assignments as well. If to compare this figure with the figure, which determines some other students activities they devote their time to, you shall see the following picture: one or two hours for going out, one or two hours for spending with family, five or seven hours for sleeping. Can you imagine that the majority of your time while being young, you devote to completing your college or university assignments instead of enjoying yourself? It sounds rather sad and hopeless. Order Assignment Help At Our Website! That is why if you want to stop wasting your life on completing assignments you are welcome to our assignment writing site to use our assignments for sale in order you have something pleasant to remember while being adult about your studying life except of assignments completing. It is very simple to make use of our assignments for sale, you just visit our site speak with one of our representatives and order your assignments online. After that, you are free to go and to do whatever you want. Friends, parties, romantic dinners are waiting for you. While you are resting and enjoying your life, your assignments are being written. It sounds too great, does not it? Contact our assignment writing company, make use of our assignments for sale, and as they say, smell the flowers. Assignments for sale are your chance to have a life free of academic projects! Read more: Political Science Thesis Parts of a Thesis Master Thesis How to Make a Thesis Dissertation Topics

History of Slavery essays

History of Slavery essays This essay focuses on three historical points. First, slavery existed and sometimes flourished in Africa before the transatlantic slave trade, but neither the African continent nor persons of African origin were as prominent in the world of slaveholding as they would later become. Second, the capture and sale of slaves across the Atlantic between 1450 and 1850 encouraged expansion and repeated transformation of slavery within Africa, to the point that systems of slavery became central to societies all across the continent. Third, even after the abolition of the transatlantic slave trade (largely accomplished by 1850) and the European conquest of Africa (mostly by 1900), millions of persons remained in slavery in Africa as late as 1930. The three sections of the essay address each of these points, giving particular attention to the last two. While the argument reviews the rise and decline of export slave trades - across the Atlantic, the Sahara, the Red Sea, and the Indian Ocean - it focuses on the nature and extent of slavery within sub-Saharan Africa. Before the Transatlantic Slave Trade In ancient Egypt and Nubia slavery existed but not as a dominant institution. The enslavement of the Hebrews in Egypt and Babylonia was a significant exception. In classical times, the commercial North African state of Carthage as well as the Greek states and Rome all relied on slave labor in galleys and in agriculture, and acquired some of their slaves through trade with sub-Saharan Africa. The rise of Islam in the seventh century brought a set of rules that provided protection for those in slave status, but in so doing reinforced the institution of slavery. In Africa, Islam took root first in North Africa, then later in West Africa and along the eastern coast. A large proportion of slaves in Islamic society served as domestics, but slaves also worked as farm laborers and porters. Elite corps of slaves entered the military and government. ...

Living at home and living outside of home Essay Example | Topics and Well Written Essays - 500 words

Living at home and living outside of home - Essay Example Consequently, the paper would draw a comparative assessment between these two integral facets of modern day life of individuals i.e. living at home and living outside of home. Living at home provides an individual with certain substantial advantages. From the viewpoint of an elderly person, living at home can facilitate to obtain necessary care and medication in familiar surroundings which at times become imperative to ensure health and safety. With regard to students of schools and colleges who live at home, a significant benefit that they can obtain is that they are continuously guided and protected in the family atmosphere which lessens their worries regarding meeting the daily necessities such as food on their own. Moreover, guidance of parents can prevent them from wasting their valuable time in unproductive activities and can provide them a peaceful atmosphere where they can remain focused on their academic and other relevant goals in life. From financial point of view, living at home can enable to save a considerable amount of money which might otherwise have to be paid for the purposes such as paying rent and purchasing food among others. Moreover , getting love and care at home is an additional advantage (Nikki, â€Å"College Students Living at Home†). Conversely, a significant advantage of living outside of home for a student is that he/she can gain significant amount of experience as well as can become more responsible and independent which can provide imperative benefit to the individual to deal with various challenges in future life. They could be able to grow up more quickly and develop self-confidence on their abilities. Furthermore, students living in college campuses can have easy access of the college library which can facilitate them in their studies. They also can take advice from and consult with fellow students which are among the

Writer's choice Essay Example | Topics and Well Written Essays - 750 words - 6

Writer's choice - Essay Example It has shifted from the less severe form into explicit content. The paper will analyze some of the characteristics of sex in the media. These characteristics are both beneficial and harmful at the same time. The media sexual content can affect the behavior of any age group. However, it is an accepted belief that adolescents are more vulnerable to media content than the rest. Adolescence marks the stage in which the gender roles and sexual behaviors are shaped. Adolescents easily imitate the behavior of their favorite pop idol; their dressing, and actions. The media has a lot of sexual content directed to them thus, influencing their sexual behavior. Teenagers at this stage tend to copy almost everything showed in the media as they try to develop their identity. Today’s media has been linked with several cases of early pregnancies among the teenagers. The media presents sex in a way that it appears casual. For instance, sex scenes are common in most films streamed by the mainstream media. It is made to appear as if not a big deal and that it is commonly done by everyone. However, the consequences such as an unplanned pregnancy and STDs are rarely shown. Sexual contents can remain in a teenager thought for a long time. The greater the exposure, the more they are likely to be affected by them (Brown, 2002). The media has failed to emphasize on safe sex. Studies show that the more the young people are exposed to sexual contents, the more they are likely to engage in unsafe sex. In the modern age, it is hard to reduce the exposure of the young people to sexual content. Most adolescents end up imitating the sexual behaviors and rely on the media as the sole source of sex education. These youths are most likely to have meaningless sex while disregarding the possible physical and emotional effects of such behaviors. The depiction of sex in the media provides a false expectation of satisfaction that may result in depression